SERM — Search Engine Reputation Management

SERM includes a branded search audit, negative response scenarios, developing positive pages, and regular monitoring of mentions in search, maps, and media.

We work with queries like "brand + reviews", "brand + scam", "brand + complaints" to ensure the top results contain controlled, helpful content.

Reviews in 2GIS and Yandex Maps directly affect trust and CTR, so we synchronize SERM with listing cards, responses, and rating dynamics.

We track the share of positive results in the top 10, positions of priority pages, mention sentiment, and the reduction of reputation risks for branded queries.