How to Write a 2GIS Review: Step-by-Step Guide and Business Tips
A step-by-step guide to leaving a review on 2GIS, what affects moderation approval, and how to encourage customers to write reviews the right way.
How to leave a review on 2GIS: step by step
Posting a review on 2GIS is straightforward, but there are nuances that affect whether it passes moderation. The first step is to find the business profile through search or via a direct link. Then tap the "Leave a review" button, choose a rating, and write your text.
You need a 2GIS account to publish. Signing in with a phone number takes a couple of minutes. Once logged in, you can select a rating from 1 to 5, write your text, and attach photos. Photos significantly increase trust in the review and improve the chances of passing moderation.
After submission, the review enters the moderation queue. Processing times range from a few hours to several days. If the review complies with the platform rules, it is published and becomes visible to all users.
What affects moderation approval
The 2GIS moderation team checks reviews against several criteria: content relevance, absence of spam and advertising, appropriate language, and signs of genuine experience. A review with specific details, such as the service name, visit date, or staff member, passes much more easily.
Short reviews without substance like "everything was fine" or "did not like it" are more likely to be filtered, especially when the account is new and has no history. The ideal length is three to five sentences mentioning a specific experience, a result, and the context of the visit.
Photos greatly improve the chance of publication: they confirm a real visit and make the review more useful for other users. Even a single photo of the interior, a dish, or a service result raises moderation confidence in the text.
How to ask customers for reviews the right way
Most satisfied customers skip leaving a review not because they refuse, but because there is no convenient moment or clear prompt. The business needs to weave the request into a natural touchpoint: right after the service is delivered, during payment, or in a follow-up message.
The most effective approach combines a personal ask with technical convenience. A staff member thanks the customer and asks them to share their impressions, then sends a direct link to the profile via messenger. QR codes at the counter or on receipts reinforce this workflow.
Avoid asking customers to write a "five-star" review or to copy a pre-written text. Instead, ask for honest feedback and suggest what to mention: which service they received, what stood out, and what the result was. These reviews look natural, pass moderation more easily, and are more convincing for future customers.
What a great review looks like: structure and examples
A strong review contains four elements: context (why you visited), experience (what happened), result (what you got), and an emotional verdict (overall impression). This structure helps other users make a decision and is well received by moderation.
For example: "We called for an office air-conditioner cleaning. The technician arrived on time, finished in about an hour and a half, explained the cause of the odor, and showed us the filter condition. The result was excellent: clean air and less noise. Highly recommend." This text is specific, useful, and credible.
For businesses, it helps to create an internal cheat sheet with hints for customers: what to write about, which details to mention. This is not a template to copy but a guide that helps customers articulate their thoughts faster and produce higher-quality reviews.